There are four main types of data that you will probably want to collect for your work: 

  1. Outcomes data: Information about the changes, benefits, or assets people have gained from the service. This tells you about the difference your work is making 

  1. User data: Information on the characteristics of the people you are reaching, like gender, age or ethnicity. This will help you to see who you are reaching (and perhaps who you aren’t) 

  1. Engagement data: Information about how people are using your service, and the extent to which they use it 

  1. Service data: Information about what people think about the service – what they liked, what they didn’t like, what they would change. It’s important to note that this is different to outcome data – just because someone enjoyed using a service it doesn’t necessarily mean that the service resulted in the change that you were hoping. But it does tell you if your beneficiaries are satisfied with your service 

Collecting these types of data will give you a good insight into your work and how you can improve/adapt in the future. As with all data, make sure you understand why you’re collecting it and how you will make it useful.  

For more information

Check out the resources section on our website or contact [email protected] for further support.  

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